November 16, 2011
Regina King Tapped as Social Media Ambassador for SAG Awards
First published on Technorati.com by John Egan.
Actress Regina King, star of the TV drama “Southland,” is taking on a new role – social media ambassador for the 18th annual Screen Actors Guild Awards.
Through posts on Twitter and Facebook, King will be the online face of the award program, which will air Jan. 29 on TNT and TBS. The SAG Awards said King will give TV viewers “unprecedented access to behind-the-scenes moments during the weeks building up to the show, as well as from the red carpet.”
On Twitter, King said she was “really excited” to be the SAG Awards’ social media ambassador.
Facebook user Maria Mimi Ferguson congratulated King online: “You so deserve it!!!”
King will announce nominees for the SAG Awards on Dec. 14. During the six weeks leading up to broadcast of the awards ceremony, King will tweet and post about the SAG Awards, including news about presenters and fashion. She also will post updates during rehearsals, and provide thoughts and insights from the red carpet.
More than 35,000 people “like” the SAG Awards’ page on Facebook. Nearly 11,000 users follow the SAG Awards on Twitter.
The SAG Awards are voted on solely by actors’ peers who belong to the Screen Actors Guild.
On “Southland,” King plays Lydia Adams, a Los Angeles police detective. “Southland” airs on TNT. King’s movie credits include “Jerry Maguire,” “Ray,” “How Stella Got Her Groove Back” and “Miss Congeniality 2: Armed and Fabulous.”
Last year, King launched a social networking organization – B2B, or Back to Business – aimed at motivating and empowering women, according to media reports.
“It actually started on Twitter,” King said, “and I ended up with so many followers that I decided to spread the message to help empower and bridge that gap between women. We have all gone through something and we have all failed before. There needs to be motivation in the community.”
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