December 22, 2011
20% of all Web Traffic is to Social Networks
First published on Technorati by Adi Gaskell.
Social networking has never been more popular, and this is supported by new data that reveals that 1 in every 5 minutes spent online is spent social networking.
The most popular site was Facebook, which was incredibly visited by over 50% of all web users in the world. That’s right, over half of the worlds Internet users visited Facebook during October. Amazing.
These were the findings of the latest comScore research into our web usage.
“The emergence and widespread global adoption of social networks has vastly influenced human interaction on an individual, community and larger societal level, and underscores the convergence of the online and offline worlds,” said Linda Boland Abraham, comScore CMO and EVP of global development.
“Regardless of geography, social networks are weaving themselves ever more intricately into the fabric of the digital experience, opening a world of new opportunity for business and technology.”
As mentioned earlier, Facebook is the undoubted champion of social networking. Roughly 75% of all time spent social networking was spent on Facebook. Twitter by contrast reaches just 10% of all web users around the world, although this figure is growing considerably.
The research found that 15-24 year olds now spend on average 8 hours per week social networking, which is still some way behind the 28 hours of television watched per week on average.
The rise of mobile devices is fueling the social addiction, comScore reports. In America, 3 in 5 smartphone users accessed social networking sites, 2 in 5 doing so nearly every day which is lower than European use, but a rising number for Americans.
Earlier this month it was revealed that approximately 75% of all photos taken on Facebook involved alcohol, which suggests the rise in mobile social networking means every facet of our life is increasingly documented online.
How much time do you spend social networking each week?
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