January 6, 2012
The New Social in 2012 Promises Variety
Social media, indeed, has gotten more social.
Only five days into the new year and your online persona already has new services which beg to get a turn. With so many ways to bring your brand to market, or your creativity front and center, best be strategic in putting them to good use.
We have professional and personal interests, and lots of connections within the life of an internet perception. LinkedIn, Facebook, blog platforms, distribution services, these all have their place in the web of intrigue a business can project. All of which today have a number or quantity of interested potential individually associated according to profile. These can be called upon to “like” or if all goes well, comment and recommend, on projects, services, interests, creative endeavors, whatever we feel compelled to share. These are now made more important by new services designed to spruce up and stylize a path.
While new platforms or services crop up or are at least discussed here on a daily basis, here are a few new services which show some originality.
Wooplr.com, though currently slow to load, and impressively hush-hush, calls itself a social shopping scene, and gives the impression of “your stomping ground” on the web. It asks you to “discover better” and provides a user with the voice, a place, and a system to write what they call “mini” reviews similar to Yelp, perhaps setting itself apart by supplying a point system and recognition to encourage reviewers to discover promotions and new haunts, while feeding the appetite for relevant participation.
Tumblr is fun. It’s easy to use, and un-fussy. Tumblr is less about the blog, and more about the blogger. It gives an indication of follower feedback, without lengthy, wordy and sometimes unjust commentary similar services encourage. This service calls itself a “micro-blog” which allows the user the freedom to better express through pictures, quotes, longer posts or re-posts of other users’ work. It’s fast-moving, but still projects solid commitment to a style.
Pinterest looks design-conscious, and reminds me of scrapbooking when I was a kid. Calling itself an online pinboard, it gives a subscriber an outlet to creatively display keepsakes or memorabilia which can be commented on by friends through posts which look a bit like yearbook recognition of personal triumphs. Looks like fun …
Don’t forget to keep security in mind as you participate. Careful not to share more than intended, and be aware of what’s going on with the profile should updates be through shared participation.
Social media in 2012 could be your best friend, with marketing benefits
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