January 24, 2012
Will Twitter Better Protect Its Tweets Acquiring Antimalware Company Dasient?
First published on Technorati by Carole Ditosti.
A week ago one of the Linked In writer’s groups that I belong to and support was hacked. Our busy, unwitting group member who shares my first name, unconsciously clicked on a link bit and fouled our lovely, fur-lined and comfy thread nest. ARGHH!!! She was hacked through Twitter. Hmmm. Warned you about this! Apparently, she didn’t read my article. Mental note: send all Technorati articles related to “cloud computing, IT and social media” to LI writers’ group thread.
It was the usual hacking bot tweet: “You seen what they been saying about you…” Please observe the English. That made me cringe more than the inanity of the message. Bots are only as smart as their…”whatevers!” Well, thank you Twitter; they did locate the spammer/hacker and tied him up by his index fingers. NOT! However, “Carol” did inform the thread that Twitter notified her that she had been the victim of the predator. Then, I, of course, received funny comments about being the one who spread the plague, etc. (that little “e” tripped up a few) Actually the hacker did me a favor, indirectly, and my score was up a smidge on LI stats.
Bottom line, how can you easily have fun, do brisk business and share information when this noxious drek shows up in your tweets, compelling the curious part of your nature toward a hazardous and inauspicious click? Thank goodness, Twitter is very anxious to keep our party going. How? By purchasing Dasient and I, for one, say, “Yeah!”
Dasient, according to its site, is a cloud-based Web antimalware technology company. It was introduced in 2010 to protect advertisement networks and publishers from malicious ads.
According to reports citing Neil Daswani’s blog (Daswani is the co-founder and chief technology officer) “Over the last year, we have been very active in securing the ads and content of the some of the industry’s largest ad networks and web sites.”
The company’s web antimalware platform (launched in 2009) is capable of scanning URLs (uniform resource locators) and websites for the presence of harmful content. Twitter’s acquisition syncs with its intention to increase revenues from advertising including promoted Twitter messages and accounts.
In return securing itself in theTwitterverse, Dasient is applying technology and team to the world’s largest real-time information network by joining Twitter’s “revenue engineering” team, admitted Daswani. No mixed metaphors in Twitter’s tweet or questioning of the company’s determination that, “Dasient is joining the flock!” And this appears immediate for Dasient’s business redirection has prompted the company to shut out acceptance of new customers.
Dasient, founded by Google Ventures and others in 2008, has not yet disclosed its financial arrangements with Twitter.
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