February 3, 2012

Pinterest Gaining Intensity and Support with Social Zealots

First published on Technorati by Lisa Stephens.

Pinterest is the hottest thing since cool boots … in fact, WSJ named it the hottest start-up in Silicon Valley.

Social media gets to be socially preoccupied with Pinterest. Doug Stephens, President of Retail Prophet Consulting suggests that Pinterest is the next big splash in the sea of community-based networking and marketing platforms. He says, “I see it as being an evolution …”. Adding that Pinterest’s visual stimulation creates an internet “where more people will be showing each other things.” Pretty things that deserve admiration, apparently.

Exploring depths of style, Pinterest interests with simple, free, and easy creativity. Other services such as, Twitter, Facebook, Google+, these sites toss links, pitch concepts, and bandy banter. Pinterest begs the thoughtful exchange of platitudes. It’s a place to linger a bit longer, and click.

Since its inception, Pinterest has gained attention from retailers to housewives, entrepreneurs to investors. Amazon uses it to express retail impressionism and art appreciation. In December, the site received nearly 11 million visits in one week, according to Experian Marketing Services, which was almost 40 times the number of visits recorded just six months earlier. Clearly, when pressed, polished, and carefully aggregated, Pinterest pays off.

“I think this is a real winner,” enthuses Paula Gignac, President of the Interactive Advertising Bureau of Canada. “There’s a huge amount of potential for the site to develop.”

Exploring the lighter side of social … sign up, fix a page, and pin… pin… pin to your creativity’s content and your interest’s fulfillment.

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