February 13, 2012
Shani Higgins Speaks to Social Media Examiner – Blogging Trends for 2012
Shani Higgins (CEO of Technorati) shares information on the business of blogging and current blogging trends in 2012. In this video interview with Social Media Examiner, Shani discussed:
- How blogging is intertwined with social media
- Current trends in who is blogging and where there is growth
- The state of corporate blogs
- The average number of blogs bloggers have today
- How brands are blogging
- How brands are connecting with bloggers
- Why probloggers are approached up to a thousand times a week
- What brands need to know before connecting with bloggers
- The average salary of bloggers
- The additional opportunities brands are offering bloggers to make money
- What’s next for Technorati to improve the business of blogging
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