February 6, 2012
Study Finds Facebook Users Generate Informed Opportunity
Facebook use exemplifies habitual traits of use. A study released Friday from Pew Research, a nonpartisan fact tank with a pulse on the attitudes and trends of the American people, giving the world consensus derived of opinion, is basing its findings on information received from a phone survey issued last October and November consisting of responses from 2, 255 adults. This study is just one subject derived of a larger assignment entitled, “Pew Research Center’s Internet and American Life Project.” This likely being evaluated since the timing indicates political relevance, with Facebook’s filing of a $5 billion initial public offering coming just two days earlier, and with the issues surrounding censorship and social involvement on social internet channels being newsworthy and a constant topic source on multiple levels, not to mention privacy policies for secure commerce and cooperative internet traffic. Phew.
The study reveals that users are most probably obligated to their use on some level. The researchers claim that up to 30% of those users surveyed were categorized as “power use” and that these users had no obvious use specification other than to say that they spent abundant time perusing the confines of the social network. While the inference is one that suggests friendly admiration, participation through approving of friendships and their interests, or qualifying respectful similarities between friendships, the report relies on amount of usage, rather than qualified usage, with 63 percent of users studied receiving friend requests in the survey month, and another 40 percent making a friend request. Close enough to call, but not distinct enough to clarify, these numbers only say that users may require more attention than they give, but it also suggests more time involved in character augmentation online through diverse contacts and interests. This increases areas for marketing glee.
“For most people, the longer they are on Facebook, the more they do on Facebook,” says Keith Hampton, the study’s main author and a Rutgers University professor. The ability for Facebook to convince participants to advertise and market is already evident. Marketers have more focused attention, more time-sensitive, and time proportionate opportunity through Facebook should they be “liked”…
But we already knew that!
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