March 29, 2012

Starbucks is the Nation’s Most Socially Engaged Company

I love Starbucks. It represents a company that is doing everything right from using green cleaning products to embracing upscale food that has no preservatives or hydrogenated fats. Their CEO Howard Schultz and the company were voted #1 last year … Continue reading →

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A New Facebook App Allows Users To Name Enemies

Facebook is known all over the world as a social network that connects people to their friends and their interest, as well as post photos of their family and even embed their favorite videos. Is Facebook becoming too monotonous and … Continue reading →

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President Barack Obama Joins Pinterest

Pinterest, the newest social network sensation, is experiencing so much public interest and soaring media publicity that it has caught the attention of, get this, President Barack Obama! According to a report, President Obama has joined the newest social media … Continue reading →

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March 27, 2012

How BlogFrog Monetizes the Massive Influence of Women Bloggers

First published on Technorati by Kaleel Sakakeeny. How do you get to be called the largest woman’s blogger network in the country? You believe in what BlogFrog CEO and co-founder, Rustin Banks, says: “Elevated authentic editorial brought to you by … Continue reading →

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Facebook to Marketers: “You’re Going About It the Wrong Way”

First published on Technorati by Andre Bourque. Throughout the history of time people have been applying their old ways to new media. That was the message from Facebook’s global brand manager, Paul Adams, at last week’s Signal Conference in San … Continue reading →

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Igniting Social Media: Technorati Interview with Jack Krawczyk, Senior Product Marketing Manager of StumbleUpon

First published on Technorati. The ten-year-old social site StumbleUpon can certainly be labeled as the social-media-comeback darling of Silicon Valley. Founded as a dorm room project in 2001, StumbleUpon picked up steam in 2005 when they moved the company from … Continue reading →

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Could Google Suggest Lose You Your Job?

First published on Technorati by Adi Gaskell. The idea of the Internet getting us into trouble at work is not a new one.  Recently some employers got themselves into trouble after demanding that job candidates give up their Facebook login … Continue reading →

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The World is Connected by Email and Social Media

First published on Technorati by Adi Gaskell. The concept of Six Degrees of Separation suggests that everyone in the planet is at most 6 ‘hops’ from anyone else.  The idea is not a new one, with Stanley Milgram coining the … Continue reading →

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Intel’s Social “Status Update”: Make Conversations, Not Ads

First published on Technorati by Andre Bourque. Intel launched its marketing campaigns with a bang this year, showing off a number of interesting 2+ GHz Ultrabook laptops with Intel processors at CES. Going head to head with Apple, they talked … Continue reading →

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Facebook Added A New “Friend to Just Acquaintance” Feature

First published on Technorati by Dan Reyes. Last year Facebook introduced the Close Friends and Acquaintances lists to help its users see more of what they want in their news feed. Using these lists helps Facebook users see more posts … Continue reading →

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March 22, 2012

Instagram Helping Big Brands Filter, Share, and Promote Their Message

First published on Technorati by Andre Bourque. One of the things I like about the Signal Conference, held today and put on by Federated Media Group, is that they pack a whole lot of talent into a single day. But … Continue reading →

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There’s a Rypple in the Water: Success of Living Social with Social HR

First published on Technorati by Andre Bourque. Last year we reported Sales Force.com’s acquisition of Rypple, a human resources solution that offers real-time feedback, coaching and recognition within a social network. I caught the presentation of a fresh Rypple case study at … Continue reading →

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Why Companies Stress Brand Promotion Over Customer Service

First published on Technorati by Kaleel Sakakeeny. You can’t blame travel suppliers and companies for their myopia. For too many years they’ve had a Pavlovian response to their brands: promote them, and get around to taking care of customers later. … Continue reading →

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March 22, 2012: World Water Day Social Media Tour

First published on Technorati by Ed Valdez. March 22nd marks the United Nations sponsored World Water Day: A day for us to gauge how we can minimize our water footprint to maximize resources for all. The global theme for 2012 is: … Continue reading →

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Would You Give Recruiters Your Facebook Login?

First published on Technorati by Adi Gaskell. I recently wrote that a quick glance at your Facebook profile is a better indicator of the potential success of a job candidate than more traditional aptitude tests employed by recruiters. The reasoning … Continue reading →

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March 19, 2012

Facebook Added New “Interest Lists” Feature

First published on Technorati by Dan Reyes. The rising and soaring popularity of the newest social media darling Pinterest must have caught the attention of social media giant Facebook. In an obvious move to maintain the interest of its users … Continue reading →

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The Social Face of the St Patrick’s Day Riots

First published on Technorati by Adi Gaskell. Use of social media during riots is a cause for concern for politicians and police around the world.  The riots throughout the UK last year were supported by extensive use of the Blackberry … Continue reading →

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March 16, 2012

Social Media Engagement for Older Professionals

First published on Technorati by Shara Darden. Many older professionals are hesitant about taking on social media. “Older” meaning those not born into an Internet wired home with a laptop and iPad in hand. We talked with a few workforce … Continue reading →

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March 15, 2012

Are Social Media Campaigns Like Kony Successful in Effecting Change?

First published on Technorati by Madeline Bernstein. The use of social media as an activist tool poses interesting questions. The Joseph Kony video is a great case study. The film, celebrity involvement, a charity, Facebook, Twitter, and the ability to … Continue reading →

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March 12, 2012

Pinterest: Friend or Foe to the Blogosphere?

First published on Technorati by Katie Norris. When I first started blogging, my goal was the same as everyone else.  I wanted to draw in readers and create a loyal audience. I scoured the Internet for advice on how to do this … Continue reading →

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