May 30, 2012
Bloggers & Brands: Maintaining Credibility – Wed. 6/6, BlogWorldExpo
Maintaining your editorial direction and integrity, while collaborating with brands on their campaigns and goals is no easy task. Join us for a discussion and sharing of experiences with an expert and experienced panel of bloggers; Helena Stone of Chip Chick, Amy Oztan of Selfish Mom and Jenna Langer of Livefyre, as we focus on how to maintain your credibility with your audience when working with brands.
Wednesday, June 6th
Room – 1A14
Jacob Javits Convention Center, NYC
Bloggers Riding the Line: Maintaining Credibility with Your Audience while Working with Brands
Working with brands is a great way for bloggers to make money, broaden their exposure, and gain professional recognition. But can bloggers maintain their credibility with their audience while working with a company whose primary interest is promoting a product? In a word, yes. But it takes perseverance and a willingness to ride and hold the line between brand needs and audience expectations.
Join us for an engaging panel discussion moderated by the CEO of Technorati, Shani Higgins. In this session you’ll learn techniques for maintaining credibility with your audience while reviewing products and providing sponsored complimentary content. You’ll hear from bloggers who’ve struggled with this very subject and who’ve come out on top. You’ll even hear from bloggers who’ve faltered and learned from their experience. So join us and see for yourself what it takes to ride the line.
Questions for the panel? Leave them in the comments and we’ll do our best to ask them.
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