May 13, 2013
Technorati Media names Rohan Chandran as SVP of Product
Technorati Media welcomes digital media veteran Rohan Chandran as Sr. Vice President of Product, where he will guide the vision and strategy for the company’s entire roster of offerings. Continue reading
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April 2, 2013
Technorati Media CEO set to keynote SMSS Chicago
Technorati CEO Shani Higgins will give the keynote address at this month’s Social Media Strategies Summit in Chicago. Continue reading
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February 5, 2013
Technorati Media’s 2013 Digital Influence Report
Founded over a decade ago, Technorati Media has grown into one of the largest social media ad networks bringing top brands and valuable influencers together at scale. With an advertising reach of approximately 130 million US unique users/month, sit in … Continue reading
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January 30, 2013
Spending on social is up, but is it going to the right place?
Brands are starting to put money in content with the highest consumer trust – blogs and influencers – but their spend isn’t matching the opportunity these content areas offer. Consumers self report that blogs have eclipsed traditional endemic sites (magazines, … Continue reading
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January 22, 2013
Research: YouTube beats Facebook with consumers
Are you producing enough video? If you want to get your product or service in front of consumers these days, you may want to think about doing more. Continue reading
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January 7, 2013
NMX Keynote: The Business of Influence
Technorati Media CEO Shani Higgins address the audience at New Media Expo on Jan. 6 in Las Vegas. Video streaming by Ustream
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Research: Bloggers, reviews pushing needle in gadget buys
Consumers say product reviews and blog mentions are the top factors in ultimately influencing what electronics purchases they make. Continue reading
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December 20, 2012
Zuckerberg Gives $500 Million in Stock to Charity
Facebook have had a difficult year, with their stock enjoying a roller coaster ride since their IPO in May. With the share price suffering, many shareholders might regard Facebook in a Scrooge like way. Alas the Christmas spirit is alive … Continue reading
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December 13, 2012
Google Maps Returns to iPhones
You’ve seen them since September, when iOS 6 was released, parked by the side of the road, scratching their heads in abject silence, lost as a male over 30 at a Justin Bieber concert. Apple iPhone users, dealing with the … Continue reading
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June 12, 2012
Nearly Half of all Twitter Followers are Bots
Research last year revealed that most Twitter users were unaware when they were talking to a bot on Twitter, which perhaps goes some way to explaining new findings that nearly half of the followers of some of the biggest brands are … Continue reading
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June 11, 2012
Is Facebook’s Member Growth Slowing?
It’s been a difficult month for Facebook, with their IPO flopping amid news that the likes of GM were ditching their advertising on the site. With the IPO came inevitable focus on how they will make moneyand continue growing. Whilst data published … Continue reading
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June 8, 2012
Facebook Beefs Up Security to Avoid LinkedIn’s Fate
The web world has been rocked in the past week by news that hackers have released millions of user passwords from LinkedInand eHarmony. The revelations have prompted Facebook to release a statement on their blog reporting that they are going to increase the … Continue reading
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June 4, 2012
Facebook Current Privacy Policy: Yay or Nay?
The biggest and the most popular social networking site, Facebook, is letting all of its less than a billion users worldwide vote on the social network’s current privacy policies starting today. According to a report, the voting referendum has something … Continue reading
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May 30, 2012
Bloggers & Brands: Maintaining Credibility – Wed. 6/6, BlogWorldExpo
Maintaining your editorial direction and integrity, while collaborating with brands on their campaigns and goals is no easy task. Join us for a discussion and sharing of experiences with an expert and experienced panel of bloggers; Helena Stone of Chip … Continue reading
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May 29, 2012
Is a Facebook Browser in the Works?
With Yahoo! debuting its mobile browser (and PC-based browser plugin) Axis yesterday, rumors have emerged today that Mark Zuckerberg has his eye on what might be Facebook’s first major post-IPO acquisition. According to Stuart Miles of Pocketlint.com, sources have told … Continue reading
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May 20, 2012
Microsoft’s So.cl Now Online
So.cl; the Microsoft social media site that accidentally went online a few months ago, is now officially live and inviting you to try out their new service. You can join the service as long as you’re 18 years and older, … Continue reading
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May 18, 2012
Facebook IPO Launches at $38 Per Share
The Facebook IPO has been the talk of the town for the last month, with the flotation set to be one of the biggest Wall Street has ever seen. Facebook announced that the IPO will be priced at $38 a … Continue reading
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May 16, 2012
GM Scraps Facebook Ads Stating Ineffective Returns
The hype surrounding Facebook’s IPO shows little sign of slowing up, with it still heavily oversubscribed, yet doubts remain over the long-term viability of their commercial model. Recently it emerged that more Americans access the site via their mobile phones … Continue reading
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May 13, 2012
More Time is Spent on Facebook Mobile than Facebook Website
Whilst the Facebook IPO remains heavily oversubscribed, an enduring challenge for the company will be to monetize their mobile traffic. At the moment the mobile version of Facebook only carries limited advertising. So news this weekend that Americans are spending … Continue reading
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May 11, 2012
Facebook’s IPO Already Oversubscribed
Facebook CEO Mark Zuckerberg was criticized yesterday for wearing a hoodie to a meeting with investors, but that doesn’t seem to be affecting the popularity of their upcoming IPO. Reuters reveal that institutional demand for the flotation remains very strong, … Continue reading
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