The Interactive Advertising Bureau (IAB), an organization dedicated to the growth of the interactive advertising marketplace, has launched a Programmatic Council
Technorati contributor Shawn Gordon chats with zample CEO Shawn Patrick about his company’s media recognition software that promises to detect monetization opportunities.
Monitoring and/or managing a multitude of online marketing channels can be a labor-intensive venture, especially for larger businesses, and with millions of dollars invested in the brand.
One award showcase is particularly meaningful: SXSW Activism. This category is dedicated to green, governmental and non-profit projects that are striving to make the world a better place. The 2014 winner in SXSW Activism does precisely that.
By now, and after a segmented rollout, the new website for TIME Magazine should be out there for all to see. As far as content websites go, it’s not going to blow your mind. What it does, however, is put advertising front and center.
This line from the keynote address of Ziff Davis CEO Vivek Shah at the Interactive Advertising Bureau’s annual leadership conference this week is quite telling: “We have taken a perfect product and, by our own actions, made it imperfect.”
If you want to reach the Millennial audience, you have to market to them where they are.
Cars have always had a connection with culture, growing and adapting with consumers. Now, the emphasis is on keeping consumers connected with their digital lifestyle. The headlines may go to… read more →
Today in Atlanta, Social Media Today (SMT) announced its Socially Enabled Enterprise Oracle Study. SMT’s research, done in partnership with Oracle and Leader Networks, was commissioned to explore the changing role of the IT and marketing with the impact of social business in large organizations.
The National Philanthropic Trust calculates $316 billion in U.S. individual and family charitable giving took place in 2012.