Many influencers are following brands on Facebook (47%) and Twitter (38%) because they want to keep up with brand activities and to learn about products and services. Fewer influencers are following brands on YouTube (17%), Pinterest (11%) and Instagram (7%), but the reasons for doing so are, by and large, the same.
Across all influencer types, most influencers (70%) on average receive just under 10 opportunities to work with brands a week. One of the top reasons influencers would work with a brand is because they have access to an audience the brand would want to reach (61%). Other top factors include influencers’ affinity to the brand (68%), the campaign type (61%) and the category of the product being pitched (60%). Influencers say that most of their branding opportunities come from the PR agencies that have reached out to them (37%).
Influencers most prefer receiving a first look or review opportunities for new products, features or releases when presented with branding opportunities as well as being paid to create custom content. Also high on the scale are prizes and samples to give away to their audience.
Influencers report that unsuccessful branding opportunities are most often caused by irrelevant pitches and expectations on their time. Influencers also report that those opportunities sometimes don’t represent a relevancy to their blog or audience.
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