May 10, 2012
Is Social Proximity More Important Than Geographic Proximity in Sales?
Are sales territories based on geographic lines still the best way to go about dividing B2B sales leads? What if, instead of the sales representative who happens to be closest, companies evaluated the prospects social graph to find out if … Continue reading
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May 7, 2012
Hangouts On Air: Google+ Just Rolled Out Your 15 Minutes of Fame
“In the future, everyone will be world-famous for 15 minutes.” In an introspective-extroverted iPerson age of inwardly caressing status updates and look-what-I’m-doing-now image streams, Andy Warhol’s famous 1968 quote continues to unwittingly guide the direction of social sharing. With today’s … Continue reading
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May 4, 2012
LinkedIn Buys Slideshare for $119M
LinkedIn are widely regarded as the premier social network for business people, and that reputation has been enhanced this week with the news that they have purchased Slideshare for $119 million. Slideshare is a site that allows users to upload … Continue reading
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May 2, 2012
Facebook Adds New Life-Saving Tool Feature
Social network giant Facebook just announced the addition of a new feature called Organ Donor to their Facebook Timeline. According to a report, Facebook’s founder Mark Zuckerberg was inspired by his medical-student girlfriend to add organ donor status to Facebook … Continue reading
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April 30, 2012
3 Types of Social Media Signals – Interview with Robert Pease, CEO of Nearstream
I had the pleasure to speak with Robert Pease, CEO of Nearstream, after his presentation at the Sales 2.0 Conference in San Francisco earlier this month. Nearstream specializes in filtering through the social media chatter to help companies identify customers … Continue reading
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April 23, 2012
The Affordable, Advanced SMM Tool You May Not Yet Know – Interview with Actionly CEO, Alex Furtado
Actionly is a Social Media Monitoring (SMM) dashboard and listening platform. The company’s product enables agencies and businesses to connect with their customers on social networks, analyze sentiment, and identify influencers. Fully integrated across networks like Facebook, Twitter, Google+,YouTube, Blogs, … Continue reading
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April 18, 2012
Facebook Adds New Music Feature
Facebook is about sharing and liking the things that matter to us with friends and family. Guess what? Facebook added another feature that’ll keep its users busy and more engaged to their already famous and sometimes complicated social network platform. … Continue reading
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April 14, 2012
Etsy Most Pinned Brand on Pinterest and What That Means for Marketers
According to a RJMetrics study Etsy is the most pinned brand on the popular visual bulletin board site Pinterest. Everything that gets put up on Pinterest or any other social discovery or bulletin board site leads back to a specific … Continue reading
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April 12, 2012
New iPhone apps to Prevent Insta-emo
Champagne bottles are still popping at Instagram HQ while Twitter remains outraged by the acquisition. Now what? Though reports say that Facebook has assured Insta-users that features will remain the same, many want out. Here are some iPhone apps that … Continue reading
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April 9, 2012
The Road Less Travelled: Social Business ROI
In 2006, most companies believed that Social Media was nothing more than a passing fad. And as with most disruptive technologies or business models in the early stages, there was no ROI in sight. But some companies began experimenting with … Continue reading
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April 8, 2012
Google+ Grows 27% in March According to New Data
Earlier this year Google+ was labelled a ghost town after comScore visitor data revealed that members of the social network spent approximately 3 minutes per month on the site. New data from traffic monitoring service Experian Hitwise is countering these … Continue reading
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April 3, 2012
Travel’s Problem With Pinterest
First, we’re glad Pinterest backtracked. Pinterest’s pinmeister and co-founder, Ben Silberman, is no longer asking followers to ” avoid self promotion.” The CEO and his fellow pinners are saying that the Pinterest etiquette that frowned on pinning one’s own content, … Continue reading
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Instagram for Android Now Available
We all new that the wildly popular camera sharing app for iOS was going to be hitting Android devices soon enough, but there wasn’t much notice about it being available on a specific date. Tuesday April 3rd 2012 shows that … Continue reading
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March 29, 2012
Starbucks is the Nation’s Most Socially Engaged Company
I love Starbucks. It represents a company that is doing everything right from using green cleaning products to embracing upscale food that has no preservatives or hydrogenated fats. Their CEO Howard Schultz and the company were voted #1 last year … Continue reading
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A New Facebook App Allows Users To Name Enemies
Facebook is known all over the world as a social network that connects people to their friends and their interest, as well as post photos of their family and even embed their favorite videos. Is Facebook becoming too monotonous and … Continue reading
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President Barack Obama Joins Pinterest
Pinterest, the newest social network sensation, is experiencing so much public interest and soaring media publicity that it has caught the attention of, get this, President Barack Obama! According to a report, President Obama has joined the newest social media … Continue reading
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March 27, 2012
How BlogFrog Monetizes the Massive Influence of Women Bloggers
First published on Technorati by Kaleel Sakakeeny. How do you get to be called the largest woman’s blogger network in the country? You believe in what BlogFrog CEO and co-founder, Rustin Banks, says: “Elevated authentic editorial brought to you by … Continue reading
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Facebook to Marketers: “You’re Going About It the Wrong Way”
First published on Technorati by Andre Bourque. Throughout the history of time people have been applying their old ways to new media. That was the message from Facebook’s global brand manager, Paul Adams, at last week’s Signal Conference in San … Continue reading
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Igniting Social Media: Technorati Interview with Jack Krawczyk, Senior Product Marketing Manager of StumbleUpon
First published on Technorati. The ten-year-old social site StumbleUpon can certainly be labeled as the social-media-comeback darling of Silicon Valley. Founded as a dorm room project in 2001, StumbleUpon picked up steam in 2005 when they moved the company from … Continue reading
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Could Google Suggest Lose You Your Job?
First published on Technorati by Adi Gaskell. The idea of the Internet getting us into trouble at work is not a new one. Recently some employers got themselves into trouble after demanding that job candidates give up their Facebook login … Continue reading
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