May 13, 2013
Technorati Media names Rohan Chandran as SVP of Product
Technorati Media welcomes digital media veteran Rohan Chandran as Sr. Vice President of Product, where he will guide the vision and strategy for the company’s entire roster of offerings. Continue reading
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April 2, 2013
Technorati Media CEO set to keynote SMSS Chicago
Technorati CEO Shani Higgins will give the keynote address at this month’s Social Media Strategies Summit in Chicago. Continue reading
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February 5, 2013
Technorati Media’s 2013 Digital Influence Report
Founded over a decade ago, Technorati Media has grown into one of the largest social media ad networks bringing top brands and valuable influencers together at scale. With an advertising reach of approximately 130 million US unique users/month, sit in … Continue reading
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January 30, 2013
Spending on social is up, but is it going to the right place?
Brands are starting to put money in content with the highest consumer trust – blogs and influencers – but their spend isn’t matching the opportunity these content areas offer. Consumers self report that blogs have eclipsed traditional endemic sites (magazines, … Continue reading
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January 22, 2013
Research: YouTube beats Facebook with consumers
Are you producing enough video? If you want to get your product or service in front of consumers these days, you may want to think about doing more. Continue reading
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January 7, 2013
NMX Keynote: The Business of Influence
Technorati Media CEO Shani Higgins address the audience at New Media Expo on Jan. 6 in Las Vegas. Video streaming by Ustream
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Research: Bloggers, reviews pushing needle in gadget buys
Consumers say product reviews and blog mentions are the top factors in ultimately influencing what electronics purchases they make. Continue reading
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February 13, 2012
Shani Higgins Speaks to Social Media Examiner – Blogging Trends for 2012
Shani Higgins (CEO of Technorati) shares information on the business of blogging and current blogging trends in 2012. In this video interview with Social Media Examiner, Shani discussed: How blogging is intertwined with social media Current trends in who is … Continue reading
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September 7, 2011
The Most Powerful Moms in Social Media
Working Mother has published a list of The Most Powerful Moms in Social Media These moms are heavy hitters – reaching large audiences not only on their blogs but across all of the major social media platforms including Twitter, Facebook … Continue reading
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August 30, 2011
Everybody Loves a Blogger
And really, what’s not to love? We’ve all been there. Every day I read something from the blogosphere that makes me laugh, helps me with useful information or provides me with a ridiculously good reason to celebrate with friends. Everybody … Continue reading
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August 11, 2011
Rethinking social media and influence: A Q-and-A with Technorati Media’s Charles Black
“Some of the most successful approaches we see are from brands that build relationships with up-and-coming bloggers, and amplify that content via social networks and media distribution.” IAB’s SmartBrief Blog interviewed Charles Black on everything from social media scalability to … Continue reading
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August 8, 2011
Go Blog or Go Home
I am one of those delusional sorts who imagines herself a useful contributor to the greater good. I admit this freely, among other embarrassing things, on my personal blog. But this is my company’s blog. I hope I’m not having … Continue reading
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June 6, 2011
Technorati Media Names Charles Black President and CSO
We are thrilled to announce today that we have hired Charles Black as President and Chief Strategy Officer (CSO). As CSO, Black will play a key leadership role in developing Technorati’s strategy and identifying market opportunities to support the company’s … Continue reading
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May 12, 2011
Technorati Media Promotes Shani Higgins to CEO and Names Abderrezak Kamel to CTO
We are proud to announce today that current Senior Vice President and General Manager Shani Higgins is promoted to Chief Executive Officer. Shani Higgins joined the company in October 2007 to lead strategy and day to day operations for advertising … Continue reading
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November 15, 2010
We’ve Acquired Silicon Valley Moms Group and Launched Technorati Women
We’re excited to announce the acquisition of leading mom’s network, Silicon Valley Moms Group, and the launch of our new Women’s Channel. The Silicon Valley Moms Group bloggers will combine with Technorati’s existing women bloggers to offer content about parenting, … Continue reading
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